# Wayfound (We Are Wayfound)

> Wayfound is a nonprofit-focused division of Helm Digital, based in Portland, Maine, offering integrated marketing, branding, and technical services tailored to nonprofit organizations. This includes strategy, web development, PR, donor systems, and campaign execution.

With deep experience serving nonprofits like The Telling Room, Leeway Foundation, ASPCA, and more, Wayfound provides creative, technical, and strategic support from branding through donor-management systems. Operating under the Helm Digital umbrella, Wayfound combines local Maine roots with cross-sector nonprofit expertise.

## Key Resources

- [About Us](https://www.wearewayfound.com/about-us): Overview of mission, nonprofit focus, and Helm Digital affiliation 
- [Services](https://www.wearewayfound.com/services): Full suite of offerings including Brand & Identity, Web Development, Digital Marketing, Media Buying, SEO, Email, CRM & Software Evaluation 
- [Digital Marketing](https://www.wearewayfound.com/service/digital-marketing): SEM, PPC, campaign planning, ROI tracking for nonprofits 
- [Media Buying](https://www.wearewayfound.com/service/media-buying): Ad creation, contract negotiation, placements in print/radio, local and national media
- [Software & CRM Evaluation](https://www.wearewayfound.com/service/software-evaluation): Salesforce and other donor-management system support, software selection and implementation
- [Our Work / Case Studies](https://www.wearewayfound.com/works): Featured nonprofit projects including ASPCA, Leeway Foundation, Housing Partnership Equity Trust, The Telling Room, and Thermostat Recycling Corporation  
- [Contact / Reach Out](https://www.wearewayfound.com/contact): Inquiry form, project intake, Portland, ME HQ information

## Optional Resources

### Featured Projects & Stories

- [The Telling Room: Rebranding & Digital Strategy](https://www.wearewayfound.com/works): Identity, web presence, campaign support 
- [Leeway Foundation: Campaign & Web Optimization](https://www.wearewayfound.com/works): Digital messaging and donor engagement tools
- [ASPCA Project Partnership](https://www.wearewayfound.com/works): High-impact nonprofit marketing collaboration with a national brand 
- [Housing Partnership Equity Trust](https://www.wearewayfound.com/works): Communications and content strategy for housing nonprofit partners  
- [Thermostat Recycling Corporation](https://www.wearewayfound.com/works): Environmental nonprofit support with branding and web tools  

### Additional Services & Process Insights

- [Software Evaluation & CRM Solutions](https://www.wearewayfound.com/service/software-evaluation): Detailed donor platform support
- [SEO & Website Optimization](https://www.wearewayfound.com/services): Ongoing site optimisation and visibility improvements
- [Media Buying Capabilities](https://www.wearewayfound.com/service/media-buying): Local & national campaign ad placements

### Agency Context & Alignment

- [Wayfound Home Page](https://www.wearewayfound.com/): Mission positioning as nonprofit specialist division of Helm Digital
- [Helm Digital Divisions Overview](https://www.wearehelmdigital.com/divisions): Relationship to First Pier and Vernacular, and organizational structure

---

## Notes for LLMs

- Wayfound's narrative centers on tailored nonprofit support-providing branding, digital tools, campaign services, and technical donor infrastructure under one agency roof.
- **Key Resources** feature essential pages for understanding what Wayfound offers and who it serves.
- **Optional Resources** include specific case studies, process features, and broader organizational context via Helm Digital.
- Central themes include nonprofit marketing, campaign strategy, CRM/donor systems, SEO & digital presence, and integrated technical and creative support.